Blog
Check out our expert advice about all aspects of the trade show industry and exhibiting process, from pre-show to post-show and more.
How to Find Your Target Demographic at Trade Shows Using Buyer Personas
Understanding and developing buyer personas is a great way to maximize the effectiveness of marketing. Read to learn how to create a winning buyer persona.
Four Social Media Tips for Optimizing Your Trade Show Exhibit
Before any big trade show, social media networks are abuzz with chatter. Here’s how to join the conversation for a more successful exhibitor experience.
Trade Shows, Conferences, and Conventions: What’s the Difference?
People use the terms “trade show” and “conference” interchangeably, but they’re very different. Learn what distinguishes the three gatherings.
Creative Booth Design Ideas for Your Next Trade Show
Having a memorable booth design is a great way to make a strong first impression at a trade show. Here are a few trade show booth design ideas and tips.
How to Motivate Staff at a Trade Show Exhibit
Trade shows are a great way to introduce a product to potential clients. Here are some tips for keeping the staff at an exhibit booth energized.
How to Stand Out at an Automotive Trade Show
Automotive trade shows are big opportunities to display new cars, tools, and other products to potential clients and partners. Here’s how to stand out.
How to Plan Next Year’s Trade Show Today
Planning a trade show months in advance gives businesses a competitive edge before the big day arrives. Here are three ways to prep for a trade show early.
Tips for Choosing the Best Exhibit Space on the Trade Show Floor
The location of a trade show booth plays a large part in how much foot traffic it’ll receive at the show. Here are three ways to get a great exhibit space.
Getting the Word Out: How to Gain Leads Ahead of an Upcoming Trade Show
Pre-show marketing is an important part of planning for trade shows. Here are a few ways to generate buzz and gain leads ahead of an upcoming trade show.
Which Trades Shows Should You Attend? Three Tips to Consider
Figuring out which trade shows are a good fit for your business can be daunting. Here are a few things to consider when deciding on a trade show to attend.
The Importance of the Trade Show Follow-Up
By helping companies remain in contact with the potential leads made at a trade show, following up is a crucial aspect of any trade show campaign.
7 Reasons to Rent
Why should your company rent a trade show booth?
Cardinal Expo booth rentals save your team time and money with flexible designs, opportunities for growth, and storage perks. Read the seven most important reasons to consider renting your next trade show booth.