National Hardware Show Booth Cost: Maximizing Your Budget
As mentioned previously, the NHS is a large and popular show. This means that the way you look at your budget should be different for this show compared to others. Here is a rough breakdown of the costs involved and what we recommend as a starting point:
- Exhibiting space: 10% of budget
- Staffing and travel: 25% of budget
- Exhibit design: 40% of budget
- Show services (electric, internet, etc.) and premiums: 25% of budget
The estimated turnout for the National Hardware Show in Las Vegas for 2023 is 20,000 people and 2,800 exhibitors. This should give you an indication of how much you’ll want to budget for your National Hardware Show booth cost and other expenditures.
Big crowds often mean big buyers and opportunities, and the high exhibitor count means that there’s going to be a lot of competition. Fighting for attention is more difficult when attending a large show like the NHS, but also more rewarding. To take advantage of this show, you may want to consider spending more than you normally would for another smaller trade show.
Picking out the right exhibit booth size is a great place to get started, and Cardinal offers a wide range of customizable booth sizes, layouts, and designs. For the National Hardware Show 2023, you may want to consider something bigger, such as a 20×20 exhibit booth rental, a double deck exhibit rental, or a large and custom option. Or, if you want to take advantage of the indoor and outdoor spaces by exhibiting with multiple booths, you may want to opt for a couple smaller island exhibits instead.
Keep reading for more tips about exhibiting at the National Hardware Show in Las Vegas or contact us now to discuss the right booth size for your business.
Consider Exhibiting Indoors, Outdoors, or Both
The National Hardware Show 2023 will also have an outdoor component. The outdoors area will likely be a place where attendees can go to relax, drink, and eat. This is a great place to show off bigger and louder equipment, such as weed whackers, lawn mowers, and other machinery.
Not only that, but if you are able to have a booth indoors as well as outdoors, your brand can gain more visibility and attract more visitors. This can be especially useful if you have outdoor products to demo or display as well as products or services that might make more sense to showcase inside.
The NHS is a large show that covers a lot of ground, so it may be worth putting additional budget toward additional space and visibility in your National Hardware Show booth cost. Rather than getting one large booth, you could opt for two smaller island exhibits to make your presence feel bigger within a similar budget.
Something to consider with outdoor exhibits, however, is that they will require a higher investment in structural integrity than their indoor counterparts. For this reason, while investing in an outdoor booth location can be beneficial, you should only do so if you can take full advantage of the location.
At Cardinal Expo, we can create safe outdoor exhibition booths for the National Hardware Show in Las Vegas. We can provide anything from a lightweight kiosk to a colossal structure that can fit a truck or heavy equipment under its roof.
Concentrate on Effective Booth Design
Design is more than flashy marketing materials and cool graphics. Don’t overlook the layout of your booth and how it interacts with your products, the show itself, and the attendees walking by.
Ask yourself: what are you hoping to accomplish at the National Hardware Show in Las Vegas? If you need to make connections, then it’s important to have space set up to encourage visitors to talk with your staff. Such spaces should make your staff seem open and available, rather than sequestered in a corner, seated in low furniture, or busy answering emails or taking calls.
Are you there to showcase your products? Which ones? Are you focused on best sellers or your latest line? In either case, you should focus on ensuring that those products are front and center, easily visible and accessible to anyone passing by your booth.
The crowd will be dense, so it’s important that the show attendees can easily see your products. When budgeting for your National Hardware Show booth cost, factor in the appropriate amount of podiums, stands, and other structures to get your products above the heads of the crowd. Also consider lighting and other aspects of visual accessibility, ensuring that your booth space is well-lit with an emphasis on your products.
Cater to the Audience for the National Hardware Show 2023
As with any industry-specific trade show, the National Hardware Show 2023 is going to have a well-defined audience. Use that to your advantage!
The audience will primarily be made of construction industry professionals, builders, and other people who occupy that space. The booths these individuals like to visit are rough, loud, and hands-on.
A big draw for the NHS is that attendees get to go and experience the industry’s new gadgets for themselves. Have tools and other equipment out for display and use, ensure that your booth personnel are educated on the specifics of each device, and perform live demos to show how they work.
Additionally, you’ll want to ensure that your booth design and all associated marketing materials reflect the spirit of the National Hardware Show in Las Vegas and the style of experience you’re looking to create. Your marketing materials should be big, loud, and in-your-face. Getting the attention of individuals in a crowd of 20,000 people isn’t a passive affair. Your outward-facing materials should be attention-grabbing enough to make people want to stop by your booth over any of the other 2,800.
If you’re lost on incorporating design into your National Hardware Show booth cost, Cardinal Expo has you covered. Coupled with your booth rental, Cardinal Expo’s professional designers will help you perfect your booth design, creating an attention-grabbing experience sure to draw attendees from the crowd.
Invest in Staffing
Training salespeople is a must. Competently trained, engaging, and professional staff are worth every single penny they contribute to your National Hardware Show Booth cost.
There’s no point to going to a trade show with the intention of selling your products if you don’t invest in salespeople who will actually deliver. Your salespeople should be skilled in engaging with attendees, knowledgeable about your products, and, of course, good at selling.
It doesn’t stop at training, however. Ensure that your people have the tools they need to succeed:
- Construct interactive activities that your salespeople can engage with attendees over.
- Plan for the space and materials they’ll need to perform compelling, eye-catching demonstrations.
- Give them opportunities to provide premiums and show-exclusive deals, and let them get to work.
Get Ready for the National Hardware Show in Las Vegas with Cardinal Expo
If you’re looking for a way to maximize your investment at the National Hardware Show 2023, Cardinal Expo is here to help. We have the industry knowledge and skills to help you get the most out of your budget.
Whether you’re renting a booth for this expo, need help with design, want to streamline logistics and offload your booth’s management, or all of the above, Cardinal Expo has the resources you need. Contact us below to see how we can help you.
Contact Us Today
We at Cardinal Expo are here to answer any questions you may have, provide you with additional information, and create an effective solution for your exhibit needs.