Exhibiting at a trade show, convention, or other high-profile event is an incredible marketing opportunity, but only when the exhibit is done right. Learn what it takes to draw people in and maximize the chances of finding new customers. 1. Create Appeal Trade show...
A trade show can be an essential venue for getting a message out to potential clients and customers. However, not all shows are created equally. Some very popular shows may not be the right place to promote one’s business. On the other hand, some lesser-known venues...
How can brand promoters help with trade show success? Learn more about where to find brand promoters and how to work with them for maximum benefits. Create Partnerships A partnership is a win-win for both sides. Each party contributes something valuable to the...
Trade shows are an excellent way for companies to get their name and products out there, but using the wrong size or type of exhibit booth may draw the wrong kind of attention. Before moving forward with a trade show exhibit rental, businesses should know what kind of...
When attending a trade show, it’s important for companies to make their booth stand out amongst the hundreds of other attendees. Aside from branding the booth with the company’s logo, color can be used to communicate a message and enhance the aesthetic appeal of...
