When preparing to advertise products or services at a trade show, companies often look for something that will catch a customer’s eye and make them want to learn more. This isn’t always easy to accomplish. According to the research firm ComScore, over 200 million people in the U.S. watch online videos, confirming that this format is an increasingly effective way to engage potential customers. Here are some of the benefits of video.

It Engages Without Intruding

Some guests feel reluctant or intimidated to talk to trade show staff because they worry about encountering a high-pressure sales situation. Watching a video that is incorporated into a custom booth design allows the individual to learn more about what is being offered in a non-invasive way. Engaging video content can be the first step in the door for new prospects, warming up leads and getting them to stay longer at the booth.

It Doesn’t Eat Up the Whole Marketing Budget

Contrary to what some may believe, creating video content doesn’t have to be expensive or time-consuming. Video content can be reused for multiple platforms and events, making it cost-effective and bringing long-term value. Plus, using a video can stay with people longer than a throwaway promotional item, such as a pen or a magnet. Even videos captured on a smartphone, like customer testimonials or live product demos, can help engage passersby on the trade show floor.

It Connects to Social Media & Online Marketing Efforts

Adding a #hastag or social media handle like @cardinalexpo to your trade show videos can connect social media users to the event in real time. Guests at the event will see what others are saying about the business, which can help to build trust and encourage them to find and “like” the business. Social media can also help build long-lasting relationships with leads, making it easier to connect after the show. Following up with potential clients that used your specific #hashtag or handle captures the excitement and energy of the show, fostering relationships with potential clients.

Contact Cardinal Expo today to see how easy it is to get started offering video at your next trade show. We offer a full range of exhibit accessories, including AV equipment, kiosks, and iPad stands. We’ll work with you to create a booth design customized to your business, and our service areas include all major convention cities.