When it comes time to showcase your brand and products in a tropical location, a beach themed trade show booth is a fun way to stand out and create a lasting impact. Whether you are taking your booth to sunny California in Los Angeles, Anaheim, Long Beach, or San...
Trade shows give your company a chance to show off its industry knowledge and products, interacting directly with prospective customers. But the way staff members present themselves is just as important as how you present your products. Not only do team members need...
When preparing to advertise products or services at a trade show, companies often look for something that will catch a customer’s eye and make them want to learn more. This isn’t always easy to accomplish. According to the research firm ComScore, over 200 million...
Exhibiting at a trade show, convention, or other high-profile event is an incredible marketing opportunity, but only when the exhibit is done right. Learn what it takes to draw people in and maximize the chances of finding new customers. 1. Create Appeal Trade show...
A trade show can be an essential venue for getting a message out to potential clients and customers. However, not all shows are created equally. Some very popular shows may not be the right place to promote one’s business. On the other hand, some lesser-known venues...
