The heart and soul of good business are people connecting with other people. Well-designed trade show exhibits are critical to drawing prospects in and conveying a message, but it’s a company’s representatives who are responsible for turning prospects into leads and...
Cardinal Expo has been in the trade show business for many years. Each Trade Show is a new experience for us providing new ideas in design, graphics, and trade show behavior. We’ve seen it all and would like to share some of the thoughts and ideas that we find to be...
Trade shows are a great way to showcase and demonstrate products, make connections with new partners, and interact with customers. Because they can be so impactful, making a good first impression is vital for success. Make a Visual First Impression It’s true that...
Making the right first impression with your trade show exhibit rental and design is a must. It’s helpful to make sure every element of your exhibit design stays on-trend—but one feature people often overlook is the lighting. Here’s how to crack the code of which kind...
According to the Trade Show News Network, trade shows generate a staggering 600,000 tons of trash annually from their 60 million attendees. It’s impossible to overlook the significant environmental impact of these shows, which is why many have decided to go green in...
There are certain items every presenter brings to a trade show: signage, business cards, and promotional items. Sometimes, exhibitors experience unexpected problems. Seasoned trade show presenters know to bring these additional items to be prepared for whatever comes...
