Engaging in trade show video best practices can ensure that your exhibit booth is memorable and eye-catching. Here are some of the major benefits of using video in a trade show booth design.
Why are Trade Show Video Best Practices So Important?
According to the research firm ComScore, over 200 million people in the U.S. watch online videos. Video content is an increasingly effective way to engage potential customers, but not all video content is created alike. Poor quality or irrelevant video can harm your brand’s messaging, conveying the wrong information to customers and potentially damage your business’ reputation.
And in the fast-paced world of the trade show circuit, every bit of imagery and content needs to be picture perfect to make the right impression on audiences and potential clients. Knowing even just a few trade show video best practices can prepare you to create video content that is just perfect for the unique environment of expos.
3 Trade Show Video Best Practices to Know
Though the world of video content may seem like a challenge, there are three trade show video best practices any business can utilize to craft engaging, high-quality video content for their trade show booth:
- Engage without Intruding
- Understand the Costs
- Make it Social Media Ready
Engage without Intruding
Not all participants at a trade show will actively stop by your booth, but a much higher percentage of that number will notice any video elements attached to your display. Many trade show booth designs incorporate video elements on the outside of a booth that make it easy to see. In many ways, the video acts as a tool of engagement that begins to draw in potential clients. The more interest someone has, the more likely they are to interact more with your booth.
Because many passersby may see your video without engaging with your team, it’s especially important to create video content that truly speaks to your brand, but also piques the viewer’s interest by not sharing too much information. Avoid using too much on-screen text or a wordy voiceover that may be distracting to your team members as they speak one-on-one with potential contacts. Instead, focus on using images to draw attention to your brand and what your company is all about. Inviting, engaging video content can be the first step in the door for new prospects, warming up leads and getting them to stay longer at the booth.
It’s also important to note that trade shows, while exciting, can also be a daunting experience, especially for newcomers. Some guests may initially feel reluctant to begin a conversation with your business representatives on the trade show floor, due to nerves, pressure, or other factors. A proper video incorporated into a custom booth design allows these audience members to learn more about your services and offerings in a glance, which can encourage them to strike up a conversation with you afterwards.
If your booth doesn’t have a video, you might need to step further away from your booth to engage passersby. Video can help them feel invited into your booth space, wedging the door open for more natural conversation starters.
Including a video on your booth is one of the most effective ways to design your booth with a kind of built-in sales funnel. You engage potential clients without intruding on their trade show experience.
Understand the Costs
Contrary to what some may believe, creating video content doesn’t have to be expensive or time-consuming for what you’re receiving. If your team lacks the funding or tools for a full-blown video shoot, don’t worry. Today’s technologies make capturing stunning video more accessible than at any other point in history. Even videos captured on a high-quality smartphone, like customer testimonials or live product demos, can help engage passersby on the trade show floor.
And when weighing the benefits of video in your trade show booth over any potential costs, its true worth shines. Video content can be reused for multiple platforms and events, making it cost-effective and bringing long-term value. Videos act as a necessary step to encourage people to interact more with your booth, and it’s a great investment for businesses who budget for attending trade shows regularly. Plus, using a video can stay with people longer than a smaller promotional item, such as a pen or a magnet.
At the end of the day, video is an effective marketing tool that can easily be added as an item on your budget to visually draw people to what you have to offer.
Make it Social Media Ready
You get the best benefits of trade show video best practices when you make your video multipurpose. Knowing how important video content is to today’s internet, you’ll want to find ways to integrate social media tactics into your booth video. Adding a hashtag or social media handle like @cardinalexpo to your trade show videos can extend your networking opportunities. Guests at the event will see others engage with your business, which can help build trust and encourage excitement about new opportunities.
Through additional social media engagement, you have the ability to respond to conversations about your booth, business, or online platform in general. If you are regularly attending trade shows, your past connections will continue to see you connect with other leads, establishing your brand as a solid trade show participant. Social media can help build long-lasting relationships with leads, making it easier to connect after the show. Following up with potential clients that used your specific #hashtag or handle captures the excitement and energy of the show, fostering relationships with potential clients by harkening back to what they were thinking when they met you at the show.
You can also use your marketing video for online advertisements. On average, a person will see between 4,000 and 10,000 advertisements per day, which means you have to compete with a lot of other ads. When your marketing video is used both online and at your trade show, people will be more likely to interact with your ad. That is because you are more familiar. In this case, your advertisement is not only shown on someone’s phone or computer, but they remember the video from your booth and the conversation they had with you. Your marketing video can quickly be used as many layers to a strategic online marketing plan.
Looking for a New Trade Show Booth?
Are you looking for ways to up your trade show game? Are you thinking about using video in your next trade show booth design? Cardinal Expo is one of the most experienced trade show booth companies in the country. We work with businesses from coast to coast to build custom trade show booths to fit their exact wants and needs. After almost three decades in the business, Cardinal Expo has all the tips and tricks needed to ensure you have a great trade show experience, whether it’s your first or your hundredth expo experience.
Contact Cardinal Expo today to see how easy it is to get started offering video at your next trade show. We offer a full range of exhibit accessories, and we’ll work with you to create a booth design customized to your business, and our service areas include all major convention cities.
Contact Us Today
We at Cardinal Expo are here to answer any questions you may have, provide you with additional information, and create an effective solution for your exhibit needs.