Five Tips for Working the Floor at a Trade Show

Five Tips for Working the Floor at a Trade Show

Face-to-face access to many potential new customers and partners is one of the many reasons why renting a booth at a trade show is great for business. But the work doesn’t stop once the exhibit is set up and the crowds are passing through. Here are five ways to...
Three Elements of a Winning Trade Show Exhibit

Three Elements of a Winning Trade Show Exhibit

Exhibiting at a trade show, convention, or other high-profile event is an incredible marketing opportunity, but only when the exhibit is done right. Learn what it takes to draw people in and maximize the chances of finding new customers. 1. Create Appeal Trade show...