Trade shows are a tried-and-true way to connect with potential clients, get face time with existing clients, and brush up on the latest trends in an industry. While generations of professionals have worked trade shows, social media marketing is a comparatively new...
When preparing to advertise products or services at a trade show, companies often look for something that will catch a customer’s eye and make them want to learn more. This isn’t always easy to accomplish. According to the research firm ComScore, over 200 million...
Exhibiting at a trade show, convention, or other high-profile event is an incredible marketing opportunity, but only when the exhibit is done right. Learn what it takes to draw people in and maximize the chances of finding new customers. 1. Create Appeal Trade show...
A trade show can be an essential venue for getting a message out to potential clients and customers. However, not all shows are created equally. Some very popular shows may not be the right place to promote one’s business. On the other hand, some lesser-known venues...
How can brand promoters help with trade show success? Learn more about where to find brand promoters and how to work with them for maximum benefits. Create Partnerships A partnership is a win-win for both sides. Each party contributes something valuable to the...
