Trade Show Etiquette: 8 Do’s and Don’ts

Trade Show Etiquette: 8 Do’s and Don’ts

When exhibiting, your trade show etiquette is an extension of your brand. Once the day of the expo arrives and your booth is set up, the top priority for you and your staff is showcasing your brand’s best self. Great trade show etiquette can make all the difference in...
How to Motivate Staff at a Trade Show Exhibit

How to Motivate Staff at a Trade Show Exhibit

For many businesses, trade shows are one of the most efficient ways to gain exposure, meet new clients, and interact with other industry insiders. One of the keys to a productive trade show is a highly motivated staff. Here are a few simple ways to inspire workers....
How to Stand Out at an Automotive Trade Show

How to Stand Out at an Automotive Trade Show

Almost every company that works in the auto industry will participate in a trade show at some point. Beyond displaying cars, parts, tools, and other products, there are several ways businesses can use their exhibits to make a strong impression on potential clients and...