Trade shows are a great way to touch base with existing clients, make connections with future clients, and establish brand recognition. However, they can also be expensive. Between airfare, hotel rooms, exhibitor fees, and a number of other necessary items, the costs...
Trade shows and conventions are lively social environments where people in different industries can connect, reconnect, and cut loose together. But at the end of the day, it’s only worth the price of admission when trade show exhibits generate meaningful leads that...
Trade shows are a great way to showcase and demonstrate products, make connections with new partners, and interact with customers. Because they can be so impactful, making a good first impression is vital for success. Make a Visual First Impression It’s true that...
Making the right first impression with your trade show exhibit rental and design is a must. It’s helpful to make sure every element of your exhibit design stays on-trend—but one feature people often overlook is the lighting. Here’s how to crack the code of which kind...
Trade shows are a great way for businesses to interact with potential clients and fellow industry members face-to-face. They allow a company to get its brand out there while measuring itself against the competition. To make the most of the event, participants need an...
