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Check out our expert advice about all aspects of the trade show industry and exhibiting process, from pre-show to post-show and more.
Tips to Go Green at Your Next Trade Show
Trade shows present attendees with excellent networking opportunities as well as a chance to check out what others in the field are contributing to the market. Because of the need to grab convention attention, many companies or organizations go all-out on their booths and promotional materials. Despite how it may seem, it is possible to do this in an environmentally friendly way. Consider the following when planning a sustainable trade show.
How to Estimate Your Budget for Trade Shows
Trade show exhibits offer various benefits for businesses. They are great for face-to-face meetings, networking, lead generation, and promoting products and services. When a company decides to participate in a trade show, there is a lot of planning to do beforehand to ensure that everything runs smoothly. One of the main tasks is to create a budget for the event. A strong budget estimate backed by extensive research and planning can guarantee an optimum return on investment (ROI). For a successful trade show, a business manager has to forecast the company’s spending on the event. Here are some ideas to get started with this task.