Blog
Check out our expert advice about all aspects of the trade show industry and exhibiting process, from pre-show to post-show and more.
Getting the Word Out: How to Gain Leads Ahead of an Upcoming Trade Show
Pre-show marketing is an important part of planning for trade shows. Here are a few ways to generate buzz and gain leads ahead of an upcoming trade show.
Which Trades Shows Should You Attend? Three Tips to Consider
Figuring out which trade shows are a good fit for your business can be daunting. Here are a few things to consider when deciding on a trade show to attend.
The Importance of the Trade Show Follow-Up
By helping companies remain in contact with the potential leads made at a trade show, following up is a crucial aspect of any trade show campaign.
7 Reasons to Rent
Why should your company rent a trade show booth?
Cardinal Expo booth rentals save your team time and money with flexible designs, opportunities for growth, and storage perks. Read the seven most important reasons to consider renting your next trade show booth.
Tips to Go Green at Your Next Trade Show
Trade shows present attendees with excellent networking opportunities as well as a chance to check out what others in the field are contributing to the market. Because of the need to grab convention attention, many companies or organizations go all-out on their booths and promotional materials. Despite how it may seem, it is possible to do this in an environmentally friendly way. Consider the following when planning a sustainable trade show.
How to Estimate Your Budget for Trade Shows
Trade show exhibits offer various benefits for businesses. They are great for face-to-face meetings, networking, lead generation, and promoting products and services. When a company decides to participate in a trade show, there is a lot of planning to do beforehand to ensure that everything runs smoothly. One of the main tasks is to create a budget for the event. A strong budget estimate backed by extensive research and planning can guarantee an optimum return on investment (ROI). For a successful trade show, a business manager has to forecast the company’s spending on the event. Here are some ideas to get started with this task.