In a competitive trade show environment, the best way to keep attendees’ attention is to get them interacting with your booth. 82% of people would rather go to an event in person, while only 1% prefer virtual attendance. Much of this comes down to the ability to...
If you’re looking to get the best value from exhibiting, you need to prepare in advance. A major component of early planning is developing a budget. By identifying how much your company is willing to spend on the expo, you can better understand how much you should...
To maximize success at trade shows, companies need to expand their reach beyond the exhibition floor. One powerful tool to achieve this is a well-crafted press release. Whether you’re a frequent exhibitor or a newcomer to trade shows, use our trade show press release...
As an exhibitor, raffles give you the opportunity to attract audiences, interact with potential customers, and generate new business leads. Organizing a raffle not only brings more foot traffic to your booth, but also gives you a fun, interactive way to highlight your...
Make the most out of your exhibiting experience by using our trade show post mortem template! A post mortem is an analysis conducted after an event to analyze your successes and challenges. By gathering and documenting these insights, exhibitors can refine their...
Trade shows give your company a chance to show off its industry knowledge and products, interacting directly with prospective customers. But the way staff members present themselves is just as important as how you present your products. Not only do team members need...
