Trade shows give your company a chance to show off its industry knowledge and products, interacting directly with prospective customers. But the way staff members present themselves is just as important as how you present your products. Not only do team members need...
Exhibiting successfully at a trade show requires meticulous planning, particularly when it comes to arranging staff members to work the booth. The last thing you want is to invest in an incredible exhibit and bring people to your booth only to have them meet with...
Trade shows and expos have long been regarded as important channels for businesses to engage with potential customers, showcase their offerings, expand their brand recognition, and network with industry peers. However, in a marketplace increasingly driven by...
To make the most of your investment in exhibiting, it’s important to understand how to make your trade show booth stand out. No matter what your goal is at a show, you want to draw visitors to your booth and keep them engaged. Learning how to stand out at a trade show...
The trade show landscape has undergone notable transformations in the aftermath of the COVID-19 pandemic. Several key shifts and trends have emerged, signaling a new era for exhibitors and attendees alike. Here’s a recap of how trade shows have evolved over the past...
Before making a killing on the showroom floor, businesses need to learn the ins and outs of how to ship to a trade show. Streamlining the logistics for your trade show program is half the battle, allowing you to take advantage of time-saving efficiencies and avoid...
