For many businesses, trade shows are one of the most efficient ways to gain exposure, meet new clients, and interact with other industry insiders. One of the keys to a productive trade show is a highly motivated staff. Here are a few simple ways to inspire workers....
Almost every company that works in the auto industry will participate in a trade show at some point. Beyond displaying cars, parts, tools, and other products, there are several ways businesses can use their exhibits to make a strong impression on potential clients and...
Trade shows give businesses opportunities to showcase new products and services and to meet with new clients and partners. Planning a trade show exhibit early—even up to a year in advance—gives businesses more time to organize, set specific objectives, and develop a...
An important step in planning a successful trade show is securing the best possible exhibit space on the trade show floor. Even the most enticing booths won’t see much foot traffic if they’re inconveniently located or hard to find. Here are a few tips for choosing a...
Seasoned trade show exhibitors know that having a strong booth design and appealing to passersby are great ways to ensure success at a trade show. However, there are also several pre-show strategies that can help get the word out and generate buzz long before it’s...
In today’s crowded marketplace, making personal connections with consumers is more important than ever. Trade shows are a great opportunity to meet face-to-face with potential clients and partners, but it can be difficult to decide which shows are the best fit for...
