“Convention” or “conference”? “Trade show” or “convention”? It’s easy to mix up these terms; all refer to large gatherings of people with common interests. But the three are different in purpose, content, and vibe. This guide illuminates the distinction. What is a...
Trade shows offer businesses a number of opportunities to expand their brand, generate sales, and attract new clients and partners. One great way to make a strong first impression at a trade show is to have a unique, head-turning booth. Here are a few design ideas and...
For many businesses, trade shows are one of the most efficient ways to gain exposure, meet new clients, and interact with other industry insiders. One of the keys to a productive trade show is a highly motivated staff. Here are a few simple ways to inspire workers....
Almost every company that works in the auto industry will participate in a trade show at some point. Beyond displaying cars, parts, tools, and other products, there are several ways businesses can use their exhibits to make a strong impression on potential clients and...
Trade shows give businesses opportunities to showcase new products and services and to meet with new clients and partners. Planning a trade show exhibit early—even up to a year in advance—gives businesses more time to organize, set specific objectives, and develop a...
