Medical Trade Show Booth Design
Expos and trade shows present a unique opportunity for members of the medical community to learn about the latest advancements in the field, grow their businesses, and connect with other industry experts. For medical practices, vendors, and other exhibitors that want to make a mark on their peers, an eye-catching medical exhibit booth can be a great place to show off what contributions you have made to the community lately and how your offerings have evolved to meet new demands.
When medical industry experts come together to share their knowledge, it leads to better outcomes for everyone, from vendors to providers and patients alike. In this high-stakes, highly competitive environment, you need to make the most of your upcoming event by presenting your products or services in a strategic way that prioritizes your business objectives and works cohesively with your marketing. The experts at Cardinal Expo are here to help you create a medical trade show booth design that stands out from the crowd in both style and substance.
Cardinal Expo: Your Medical Trade Show Booth and Exhibit Pros
Cardinal Expo specializes in driving results for small and mid-sized medical exhibitors. With decades of trade show experience, we have provided innovative medical booth design to clients attending some of the top conferences, including:
Pri-Med Southwest, West, & Midwest
HIMSS Global Health Conference & Exhibition
Becker’s Annual Meeting
AAO Annual Session, Check Up, & Labtician
Internal Medicine Meeting
Family Medicine Experience
Medtrade
AAOMS
AAOS Annual Meeting
RSNA Annual Meeting
JEMS Con
American College of Surgeons
Greater NY Dental
American Academy of Pediatrics Conference
FIME
Cardinal Expo: Your Construction Trade Show Booth and Exhibit Experts
Cardinal Expo has created one-of-a-kind construction exhibits for businesses at the following expos, among many others:
Pri-Med Southwest, West, & Midwest
HIMSS Global Health Conference & Exhibition
Becker’s Annual Meeting
AAO Annual Session, Check Up, & Labtician
Internal Medicine Meeting
Family Medicine Experience
Medtrade
AAOMS
AAOS Annual Meeting
RSNA Annual Meeting
JEMS Con
American College of Surgeons
Greater NY Dental
American Academy of Pediatrics Conference
FIME
Cardinal’s Medical Exhibit Booth Services
Medical Exhibit Booth Rentals
Medical trade show booth styles can vary depending on your business’ products or services, so Cardinal offers an extensive catalog of exhibit designs for every niche and need. Each medical booth design comes with comprehensive logistics, shipping, installation, dismantle, storage, and management services. We complete your service package with any additional lighting and technical accessories necessary to bring your vision to life.
Our exhibit rentals can be customized to fit your unique needs and goals, from networking to sales. We offer 4 main types of display structures: island exhibits, inline displays, double deckers, and peninsula displays.
Island Exhibits
These open-air displays allow access on all sides. These pieces usually do not have a height limit, so it provides an open and comfortable space to socialize with visitors at your booth.
Inline Displays
Optimized to stand out in a long row of booths with only one open side, these displays are great for showing off research and product displays.
Double Deckers
Stand out and make the most of your space with a two-level display. Double deckers offer functionality for everything from a private meeting space for special clients, to storage space, to product demos and more.
Peninsula Displays
These displays are open to users on three sides and are typically well-positioned at the end of a row of booths, making it an optimal option for displaying graphics, highlighting product lines, and structuring foot traffic.
Rental Exhibit Sizes
Additional Signage for Exhibit Rentals
- Tabletop Units: Display company graphics, logos, or literature on a stand-alone board.
- Banner Stand Presentations: Attract customers from across the exhibit hall by displaying large banners around your medical trade show booth.
- Pop-Up Displays: One of the most moveable, affordable, and easily installed exhibit options.
Mobile and Outdoor Displays
Mobile and outdoor displays are must-haves for medical professionals who understand the necessity of getting their name out there. Sometimes the only available show space is in a unique outdoor locale, or your company may need a lightweight display for their latest product.
There are many types of exhibitors at a medical expo, and Cardinal has the medical exhibit booth options and expertise to help each one succeed. From pharmacists to medical engineers, there are many types of services and equipment to display. Whether it is the latest in medical machinery or in long-range treatment, it deserves to be presented in a professional and adaptable showcase.
Cardinal Expo has decades of experience working with the medical exhibiting world. Doctors, nurses, technicians, and other medical professionals often have to think on their feet to solve problems, and we do the same on the expo floor. Our mobile and outdoor medical booth designs demonstrate the same high quality as structures you’ll find in the expo hall, but they are expertly adapted to serve a special purpose.
Medical Meetings and Events
Are you a medical professional in a niche specialty? Have you been interested in organizing your own showcase, conference, or expo for medical professionals? How about a corporate meeting for your company? Cardinal’s meetings and events services provide clients all that they need to create professional and polished events.
Any conference location, no matter the size, can be transformed into an impressive, professional setting with the right branding, stations, and signage. You don’t have to be the biggest name in the business to bring professionals together to share knowledge, industry news, and exciting products. You get the people there, and we’ll make sure they have an inspiring, well-executed space to meet.
We bring your event to life with cohesive branding, including:
Lighting
Backdrops
Signage
Informational booths and kiosks
Banners
… and more!
Medical Trade Show Booth Needs
As you prepare your next trade show program, there are a variety of factors to keep in mind in order to effectively manage your assets and achieve success at the events you attend. You’ll need to identify your business objectives, budget, assets, and the trade shows you plan to attend. These will help determine the booth builds you need, the timeline you must adhere to, and the metrics you should track to gauge your effectiveness.
By planning for your entire trade show circuit, you can achieve stronger consistency from event to event and ensure that these trade shows fit into a holistic marketing strategy. From medical device manufacturing shows in Minneapolis–St. Paul to cross-country shows like Pri-Med Southwest, West, and Midwest, you can maintain cohesive branding, messaging, and goals, while also organizing various deadlines, paperwork, designs, technology, shipping, tracking, and more.
As you plan your medical booth design, keep in mind your target audience’s expectations, your own objectives, and how you will coordinate pre-show, during the show, and post-show.
Highlighting Products and Services
Medical trade shows are opportunities to show customers and colleagues the products that can aid their businesses or introduce them to new types of medical services. Highlight these offerings by optimizing your medical trade show booth to give clients the best impression of your business.
When promoting specific products, such as medical supplies or devices, ensure there is a space for visitors to view and interact with the product firsthand.
Designate an area in your medical exhibit booth for demonstrations if you are promoting a service or product that needs room to experience, such as physical rehabilitation techniques or traction devices.
Plan your medical booth design so that your company literature can be prominently displayed at multiple locations around the booth, allowing you to catch those interested visitors who may be in a hurry.
Promoting Groundbreaking Research
Trade shows give you a chance to promote your company’s research in the field. If there is a specific service or case study you would like to highlight, make sure it is front and center with engaging, interactive technology.
Rent touchscreen displays to view interactive 3-D models, use monitors to scroll through before and after shots of patients, or play client testimonials in high definition. Include graphics that prominently display your findings through charts, graphs, or infographics so visitors can understand the most important data at a glance.
If you are not a speaker in the expo roster but still want to engage with your audience, designate a clear presentation area to encourage attendees to gather and listen.
Making Space for Networking
You never know who you will meet at a trade expo, so if networking is a top priority for your business, ensure you have space to do so. Open areas like bars or islands can be a great place to sit down with interested clients or partners for a more engaged and personalized conversation. Double-decker trade booths can be a great choice for businesses that want to provide a more private setting for closing deals.
Cardinal’s Professional Show Services
Production Management
Depending on your needs, a medical trade show booth can be a complex structure that takes an expert to design, transport, and set up properly. Cardinal has decades of trade show experience efficiently handling production management on behalf of our clients, freeing you up to make your own preparations before the expo. During production, our clients receive frequent and detailed updates, comprehensive product tracking, and paperwork assistance. With us taking care of the logistics, your company can focus on its goals and get ready to work the trade show floor.
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Install & Dismantle
Installing a medical exhibit booth may appear easy in theory, but most practiced exhibitors hire trained teams to set up and take down expo booths on time. Cardinal ensures your booth arrives at the venue on time per convention guidelines. Then, our onsite construction team oversees exhibit installation before giving you the grand tour. At the expo’s end, it’ll be our job to tear down and pack up, rather than yours.
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Logistics & Shipping
Logistics is one of the most complex and nerve-wracking aspects of preparing a medical trade show booth. No matter where you are traveling, it’s a risk to put your display materials in the hands of strangers. Cardinal employs experienced logistics coordinators who will make sure your packages are shipped out on time, then keep a close eye on their tracking until they appear safely at the expo hall.
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Booth Design
We give you as much control and input over your medical booth design as you’d like while supporting your goals with our exhibit expertise. Whether you are an expo veteran or you are new on the trade show circuit, Cardinal’s in-house artists and printers ensure quality and timely updates to your medical booth design. Our skilled teams can adapt pre-made business graphics to any existing booth frame. We can also start from scratch, working with your company to design a booth to suit your specific needs.
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Fabrication
We can ensure fair pricing and quick turnarounds on medical booth design thanks to our fabrication teams. These services include the creation of complex and interactive audio or visual elements in your booth’s production design.
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Onsite Supervision
Your on-site supervisor will lead the construction of your medical trade show booth upon its arrival at the expo hall. To make sure your booth performs up to the highest standards, this supervisor is available to help if your team needs anything before, during, or after the event. At the end of the expo, they will lead the breakdown, inventory, and shipping of your booth back to our warehouse, so you can relax after a busy weekend.
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Storage & Inventory Management
Cardinal Expo provides long-term storage solutions to protect your medical exhibit booth until the next convention. We inspect every returning booth for needed repairs so we have it ready to go for the next show. Our team will also search for available opportunities to save your organization money between shows, so you can budget accordingly for your business’ next exhibition.
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Show Services (3rd Party)
Medical expos tend to be especially innovative, exciting, and competitive. These trade show booths often need electrical services, internet, water, rigging, and many other services that involve coordination with third-party companies as well as the expo venue. Cardinal acts on your behalf to manage any third-party services and ensure you meet convention regulations. This service reduces your costs and compiles them into a single annual purchase to streamline billing and budgeting. Even more importantly, it saves you precise time so you can focus on the core of your business.
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Artwork, Graphics, & Print Production
In order to communicate your business’ vision to potential clients and partners, you need professional and cohesive graphics that tell the story of your company or product. Our artwork and graphics teams can work within any existing brand standards and act as partners with your in-house designers. We provide any specs necessary for your team to work. We also provide a rendered 3-D sample of your medical trade show booth to ensure seamless collaboration between our teams, ensuring you can make any final edits before printing.
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Drive Results with Our Medical Trade Show Booth Design and Services
Medical expos bring some of the most impressive minds from all over the world into one place to share their experiences and present new research in the field. Even when you provide quality products or services, it is a constant challenge to stand out in the midst of so much competition. Cardinal Expo can help you make the most of these events and drive significant results.
Cardinal Expo has worked in the trade show circuit for over 28 years. We understand what is unique about the medical trade show world, and we know how to present the strengths of any specialty with eye-catching and professional exhibits. With Cardinal, you have access to our team of trade show experts who can answer any questions you may, provide expert insights and advice, and efficiently manage the logistics at every stage of the event.
The medical community is getting more attention than ever before. In this current market, it is essential to present your company strategically at events and work with a knowledgeable partner that can continually build your success. With Cardinal Expo, you gain an authority in the trade show industry that can keep you competitive in the medical trade show circuit now and in the years to come.