Getting ready for the International Roofing Expo 2024? The next IRE Expo is scheduled for February 6–8, 2024, in Las Vegas, making now an important time to start planning for the show and learning from last year. The International Roofing Expo 2023 event took place...
Before making a killing on the showroom floor, businesses need to learn the ins and outs of how to ship to a trade show. Streamlining the logistics for your trade show program is half the battle, allowing you to take advantage of time-saving efficiencies and avoid...
Giveaways present excellent opportunities to draw a crowd on the expo floor, but knowing how many giveaways to order for a trade show can be a challenge. It’s a balancing act between fostering connections with potential customers and creating additional business...
Time and again, exhibitors ask themselves the same question: “Should I buy or rent a trade show booth?” And with good reason, too—an exhibit can be a big investment, and you want to make sure you’re getting the most out of it. Not only that, but the answer can vary...
Whether you’re getting ready for your first trade show or you’re already a pro, you need to be thinking about how to measure trade show effectiveness. This is an important way to gauge your success, justify the costs of exhibiting, and identify the most profitable or...
