If you’re looking to get the best value from exhibiting, you need to prepare in advance. A major component of early planning is developing a budget. By identifying how much your company is willing to spend on the expo, you can better understand how much you should...
Trade shows are a great way to touch base with existing clients, make connections with future clients, and establish brand recognition. However, they can also be expensive. Between airfare, hotel rooms, exhibitor fees, and a number of other necessary items, the costs...
