How to Measure Trade Show Effectiveness

How to Measure Trade Show Effectiveness

Whether you’re getting ready for your first trade show or you’re already a pro, you need to be thinking about how to measure trade show effectiveness. This is an important way to gauge your success, justify the costs of exhibiting, and identify the most profitable or...
How to Handle International Trade Show Shipping

How to Handle International Trade Show Shipping

If you’re thinking about going international with your trade show exhibits, you naturally have to consider how to handle international trade show shipping as well. Moving your products, materials, and exhibits within your country for trade expos is hassle enough. But...
Trade Show Etiquette: 8 Do’s and Don’ts

Trade Show Etiquette: 8 Do’s and Don’ts

When exhibiting, your trade show etiquette is an extension of your brand. Once the day of the expo arrives and your booth is set up, the top priority for you and your staff is showcasing your brand’s best self. Great trade show etiquette can make all the difference in...
6 Trade Show Tips for New Exhibitors

6 Trade Show Tips for New Exhibitors

If you’re making your trade show debut, you’ll need to brush up on these trade show tips for new exhibitors: Set Clear Goals Register Early and Create a Schedule Create a Budget Use Giveaways to Remain Memorable Brush Up on Industry Dress Codes “Boothsmanship” Tips...