If you’re hoping to exhibit at multiple trade shows in a given year, or you want to get more involved in your industry’s trade show circuit, you’ll want to develop a trade show business plan. Also known as a “program,” a trade show business plan involves creating...
Engaging in trade show video best practices can ensure that your exhibit booth is memorable and eye-catching. Here are some of the major benefits of using video in a trade show booth design. Why Are Trade Show Video Best Practices So Important? Customer attention is...