When planning your next trade show exhibit, one of the most important decisions you’ll make is selecting the best booth layout for your brand. If your goal is to command attention, maximize visibility, and make a bold impression on the show floor, you might be...
When laying the groundwork for your next trade show, choosing the right booth layout can make or break your success on the show room floor. One option that strikes a unique balance between being both distinctive and budget-friendly is the peninsula booth. But what is...
In today’s event-driven world, mastering trade show video best practices is key to having a show-stopping exhibit booth. Adding in-booth video content to your exhibit design will capture attendees, drive foot traffic, and build brand recognition. Video is an important...
If you’re hoping to exhibit at multiple trade shows in a given year, or you want to get more involved in your industry’s trade show circuit, you’ll want to develop a trade show business plan. Also known as a “program,” a trade show business plan involves creating...
There are many moving parts that go into understanding how to work a trade show booth effectively. Face-to-face access to many potential new customers and partners is one of the many reasons why renting a booth at a trade show is great for business. It’s critical that...
With three decades of experience helping brands exhibit, we’ve seen firsthand how much it pays off to plan for an event like the SNMMI Annual Meeting in advance. Your team can spend less time scrambling to ship items, set up your booth, or file paperwork and more time...
