To make the most of your investment in exhibiting, it’s important to understand how to make your trade show booth stand out. No matter what your goal is at a show, you want to draw visitors to your booth and keep them engaged. Learning how to stand out at a trade show...
The trade show landscape has undergone notable transformations in the aftermath of the COVID-19 pandemic. Several key shifts and trends have emerged, signaling a new era for exhibitors and attendees alike. Here’s a recap of how trade shows have evolved over the past...
Before making a killing on the showroom floor, businesses need to learn the ins and outs of how to ship to a trade show. Streamlining the logistics for your trade show program is half the battle, allowing you to take advantage of time-saving efficiencies and avoid...
Giveaways present excellent opportunities to draw a crowd on the expo floor, but knowing how many giveaways to order for a trade show can be a challenge. It’s a balancing act between fostering connections with potential customers and creating additional business...
Time and again, exhibitors ask themselves the same question: “Should I buy or rent a trade show booth?” And with good reason, too—an exhibit can be a big investment, and you want to make sure you’re getting the most out of it. Not only that, but the answer can vary...
