Make the most out of your exhibiting experience by using our trade show post mortem template! A post mortem is an analysis conducted after an event to analyze your successes and challenges. By gathering and documenting these insights, exhibitors can refine their...
When exhibiting, your trade show etiquette is an extension of your brand. Once the day of the expo arrives and your booth is set up, the top priority for you and your staff is showcasing your brand’s best self. Great trade show etiquette can make all the difference in...
Many exhibitors see their first trade show as a “practice run.” In reality, there’s no reason why a first trade show can’t be just as successful as a fiftieth! To make the most of every trade show get started with these simple tips. Set Clear Goals It’s impossible to...
“Convention” or “conference”? “Trade show” or “convention”? It’s easy to mix up these terms; all refer to large gatherings of people with common interests. But the three are different in purpose, content, and vibe. This guide illuminates the distinction. What is a...
