In a competitive trade show environment, the best way to keep attendees’ attention is to get them interacting with your booth. 82% of people would rather go to an event in person, while only 1% prefer virtual attendance. Much of this comes down to the ability to...
As an exhibitor, raffles give you the opportunity to attract audiences, interact with potential customers, and generate new business leads. Organizing a raffle not only brings more foot traffic to your booth, but also gives you a fun, interactive way to highlight your...
DISTRIBUTECH International is the biggest annual transmission and distribution event in the United States, making it a major networking and sales opportunity in the power distribution industry. Indeed, hundreds of exhibitors and thousands of attendees attend each...
Whether you’re getting ready for your first trade show or you’re already a pro, you need to be thinking about how to measure trade show effectiveness. This is an important way to gauge your success, justify the costs of exhibiting, and identify the most profitable or...
When exhibiting, your trade show etiquette is an extension of your brand. Once the day of the expo arrives and your booth is set up, the top priority for you and your staff is showcasing your brand’s best self. Great trade show etiquette can make all the difference in...
