Giveaways present excellent opportunities to draw a crowd on the expo floor, but knowing how many giveaways to order for a trade show can be a challenge. It’s a balancing act between fostering connections with potential customers and creating additional business...
Whether you’re getting ready for your first trade show or you’re already a pro, you need to be thinking about how to measure trade show effectiveness. This is an important way to gauge your success, justify the costs of exhibiting, and identify the most profitable or...
If you’re just getting started in the trade show circuit, you may ask yourself: What is an inline booth? How does it differ from other types of booths, and when should you use one? Even if you’re a seasoned exhibitor, you always need to think about the best ways to...
If you’re hoping to exhibit at multiple trade shows in a given year, or you want to get more involved in your industry’s trade show circuit, you’ll want to develop a trade show business plan. Also known as a “program,” a trade show business plan involves creating...
If you’re thinking about going international with your trade show exhibits, you naturally have to consider how to handle international trade show shipping as well. Moving your products, materials, and exhibits within your country for trade expos is hassle enough. But...
