Before making a killing on the showroom floor, businesses need to learn the ins and outs of how to ship to a trade show. Streamlining the logistics for your trade show program is half the battle, allowing you to take advantage of time-saving efficiencies and avoid...
If you’re hoping to exhibit at multiple trade shows in a given year, or you want to get more involved in your industry’s trade show circuit, you’ll want to develop a trade show business plan. Also known as a “program,” a trade show business plan involves creating...
