If you’re just getting started in the trade show circuit, you may ask yourself: What is an inline booth? How does it differ from other types of booths, and when should you use one? Even if you’re a seasoned exhibitor, you always need to think about the best ways to...
If you’re hoping to exhibit at multiple trade shows in a given year, or you want to get more involved in your industry’s trade show circuit, you’ll want to develop a trade show business plan. Also known as a “program,” a trade show business plan involves creating...
You may be asking yourself, “What size trade show booth do I need?” if you have an upcoming trade show you’ll be participating in. There’s no doubt that expos are a worthwhile forum for self-promotion. But when it comes to picking out the right exhibit booth size, one...
If you’re thinking about going international with your trade show exhibits, you naturally have to consider how to handle international trade show shipping as well. Moving your products, materials, and exhibits within your country for trade expos is hassle enough. But...
When exhibiting, your trade show etiquette is an extension of your brand. Once the day of the expo arrives and your booth is set up, the top priority for you and your staff is showcasing your brand’s best self. Great trade show etiquette can make all the difference in...
Engaging in trade show video best practices can ensure that your exhibit booth is memorable and eye-catching. Here are some of the major benefits of using video in a trade show booth design. Why Are Trade Show Video Best Practices So Important? Customer attention is...
