Auto Show Booth Design and Exhibit Rentals

Automotive trade shows are a fantastic chance for car and trucking companies to get a sneak preview of new industry developments, expand their businesses, and network with other experts. But in order to stay competitive and stand out from the crowd in a sea of shiny chrome, you will need an eye-catching auto show booth design that attracts experts and eager customers alike.

Cardinal Expo’s professionals are here to help you create a truck or car show booth design that works seamlessly with your brand identity and marketing objectives. Contact us today to learn more and get started!

Cardinal Expo: Your Auto Show Booth Design Experts

Whether you’re in the market for a car show booth design or trucking industry exhibit, Cardinal Expo’s years of automotive trade show experience can help give you a leg up on the competition. We’ve helped clients achieve their goals at auto shows big and small, including:

SEMA

Great American Trucking Show

California Trucking Show

Mid-America Trucking Show

American Towman

American Axle & Manufacturing – JV with Saab

Design Automation Conference

Automechanika

The Car Wash Show

Performance Racing Industry

NADA Show

AAPEX

Cardinal Expo: Your Auto Show Booth Design Experts

Whether you’re in the market for a car show booth design or trucking industry exhibit, Cardinal Expo’s years of automotive trade show experience can help give you a leg up on the competition. We’ve helped clients achieve their goals at auto shows big and small, including:

SEMA

Great American Trucking Show

California Trucking Show

Mid-America Trucking Show

American Towman

American Axle & Manufacturing

Design Automation Conference

Automechanika

The Car Wash Show

Performance Racing Industry

NADA Show

AAPEX

Cardinal Expo’s Car Show Booth Design Services

Auto Show Booth Design and Rentals

The best auto show booth design for your business will depend on your unique products and services, target audience, and goals. At Cardinal Expo, we offer a diverse catalog of exhibit sizes and layouts to fit your needs. Every one of our exhibits is fully customizable to help your brand shine.

Not only that, but every exhibit rental comes with our full trade show services. This means that we’ll assist you with shipping, installation, dismantling, storage, and other logistical needs in addition to designing your exhibit. From advanced lighting displays to custom furniture and swanky technical accessories, Cardinal Expo elevates your car show booth design so you stand out from the crowd.

Our exhibit rentals are highly customizable to fit your specific needs, from networking to customer conversion. To realize your vision, Cardinal Expo offers four baseline display structures: island exhibits, inline displays, double deckers, and peninsula displays.

Island Exhibits

This open-air display is accessible from all sides and usually lacks height restrictions. It’s ideal for providing an immersive yet open space to socialize with visitors, making your display even more approachable.

Inline Displays

Specially designed to make a statement in a long row of booths with only one open side, an inline display is great for showcasing research and product displays. These displays help make the most of your space.

Double Deckers

Drawing attention and making the most of a limited area with two-level display features, double deckers are functional and stylish. They’re perfect for any occasion, from a private meeting space to product demos.

Peninsula Displays

These displays are open on three sides and easily accessible. Typically placed at the end of a row of booths, peninsula displays are the premiere option for displaying graphics, showcasing product lines, and streamlining foot traffic.

Additional Signage for Exhibit Rentals

  • Tabletop Units: These signs display graphics, brand logos, and relevant literature on a standalone board, organizing all of your information and graphics in one place.
  • Banner Stand Presentations: Displaying large banners around your auto show trade booth, these suspended signs are eye-catching enough to attract customers from across the convention center.
  • Pop-Up Displays: These designs are one of the most mobile, easily installed, and budget-friendly exhibit options, making them a perfect choice for rookie and experienced exhibitors alike.

Mobile and Outdoor Displays

Mobile and outdoor displays are essential for exhibitors looking to establish themselves as automotive industry leaders. Because show spaces are unique and extremely variable—taking place indoors, outdoors, and everywhere in between—your company will need an auto show booth design that is mobile and easily transportable. That’s where Cardinal Expo comes in! 

Cardinal Expo offers many different types of booth options for a wide variety of automotive clients, and each design is made to help meet all of your expo needs. From trucking companies to auto manufacturers and aftermarket brands, there are a wide variety of exhibitors hoping to attract curious attendees. Whether it is the latest in electric car technology or in ergonomic drivers’ seats, your industry advancements deserve to be front and center. 

Car lovers, engineers, mechanics, and other industry experts are always looking for exciting advancements and innovative designs, and Cardinal Expo helps you bring them to any space, indoors or outside. Our mobile and outdoor car show booth design is as high quality and eye-catching as the beautiful cars you are designing or servicing. Adapted to serve specific purposes and withstand elements such as rain and wear-and-tear, our mobile and outdoor displays give clients the portability to move between environments.

Automotive Meetings and Events

Are you an automotive expert or car fanatic with special knowledge that you’re dying to share? Have you been curious about putting on your own conference, trade show, or expo for the auto or trucking industry? What about a company meeting? Cardinal Expo’s meetings and events services are here to help, providing clients from the automotive industry with all the tools they need to create sleek, professional events. 

Any conference setting, no matter the size of the venue, can be transformed into a premiere networking setting with the help of Cardinal Expo’s auto show experts. Additionally, our design team can create custom stations and signage splashed with your brand logo and industry information, ensuring that your expertise is the centerpiece. 

If you’re worried that you don’t have the name brand recognition or industry leverage to host a meeting or event, think again! With our professional auto show booth design and creative campaigns, you can bring professionals together to network, share industry news, and promote their products. All you have to do is fine-tune your guest list, and Cardinal Expo will make sure they have a beautiful and professional space to convene in.

We’ll create a dynamic and polished event with cohesive branding, including elements like:

Lighting

Backdrops

Custom signage

Informational booths and kiosks

Banners

… and more!

Automotive Trade Show Booth Needs

To make the most of your upcoming trade shows, it’s critical that you plan ahead. Our seasoned professionals can help you identify your business objectives, plan for your budget, account for your assets, and secure a space at the trade shows you want to attend. These preliminary activities will not only help you decide which truck or car show booth design is best for your needs, but also establish a timeline and a set of metrics to gauge your performance with.

With careful planning, you can create a stronger consistency underpinning all of your events and establish a holistic marketing strategy. Maintain cohesive branding and messaging while also organizing paperwork, due dates, mockups, tech necessities, and logistics with the help of Cardinal Expo.

As you plan your auto show booth design, keep your target audience’s expectations in mind while also prioritizing your own goals to yield maximum results.

Auto show booth design featuring a truck on display

Incorporating Hands-On Interactivity

Automotive trade shows give you a space to promote your company’s products and innovations. Because the automotive industry is such a tactile field, incorporating hands-on demonstrations and other interactive elements is the best way to engage your audience.

Designate an area in your exhibit for hands-on demonstrations. Driving is an immersive experience, so it is important to allow your guests to feel and hop into the car to really sell your product. Factor this room for an experience into your planning.

Incorporate kick-the-tire type engagement into your car show booth design. Place signs around the booth that encourage customers to touch and feel the products.

Consider incorporating elements of competition into your booth. Challenge guests to compete against one another, taking the head off a motor in a set amount of time or running screws down. This will not only illustrate the durability of your wares but will also encourage guests to interact directly with the merchandise. Ultimately, this can increase both your authority and your sales.

Ultra-Dynamic Branding

Car shows are loud and flashy, so your auto show booth design needs to be dynamic, too. Because automotive shows are highly energetic and competitive, your booth needs strong visuals to stand out from the crowd. By incorporating eye-catching material into your marketing and design, you can more easily match the contagious energy of an automotive show.

Put your logo at the forefront when promoting your brand. Car shows are highly visual, so devote extra attention to your booth’s branding. Emblazon all materials with your logo, from tabletop units to banner displays.

If possible, incorporate pinstripes and other classic elements of automotive design into your displays. Automotive trade shows often have the energy and aesthetic of a NASCAR event, so try to play into that. Not only will it be attention-grabbing, but it will elevate your visual displays. And because you have to compete for air space and audience attention, using pinstripes, red and yellow colorways, checkerboard motifs, and other dynamic elements will make your exhibit design more eye-catching.

Engaging All the Senses

Car shows are not only highly visual, but they are also loud. You’re not only competing for eyeballs but also ears. To stand out from the crowd, your car show booth design should engage all the senses. 

Incorporate sound into your booth design. Play a backing soundtrack of cars starting up or audiences cheering to immerse your guests. Consider adding a motion detector that triggers a sound effect to make your exhibit even more dynamic.

Play into the live aspect of the show as well. In previous years at SEMA, for example, there have been tracks set up in the parking lots so you can go drifting with a BMW driver in one of their cars. With tire smoke in the air, loud noises, and a hands-on mentality, incorporating competitive and interactive elements into your booth will help you stand out. If you’re short on space or budget, consider atmospheric details, such as adding a small smoke machine to your exhibit.

Showcasing Innovative Technology

While the automotive industry will always be a place for the working man and the blue-collar crowd, technology is taking on a bigger role. Displaying tech advancements in your booth can help you strike a balance between computer innovation and nuts-and-bolts efficiency.

A car is a machine at the end of the day, and hands-on engagement and interactive displays can help you play up its technological elements. However, don’t sacrifice artistry for utility. There’s a craftsmanship to the automotive industry and its displays, and the car is as much a piece of art as it is a machine.

Cardinal Expo’s Auto Show Services

Production Management

Depending on your needs, an auto show booth design can be quite complex to move, install, equip with utilities, and take down. We’ll handle the production management so you can make your preparations before the show. Our team will provide you with frequent and detailed updates, product tracking, and paperwork aid.

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Install & Dismantle

Installing an auto show booth may seem like a cinch, but with lots of moving parts, installation can be tricky. But with the help of Cardinal’s installation and dismantling services, your booth will arrive and leave the venue on time every time per convention guidelines.

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Logistics & Shipping

Logistics are a headache no matter the expo. Cardinal Expo’s logistics coordinators will ensure your packages leave and arrive on time, delivering them safely to the expo hall.

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Booth Design

With Cardinal Expo, you can be involved as much or as little as you’d like with your car show booth design. While Cardinal’s expert artists and printers ensure your exhibit looks professional, you’ll always have the final say.

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Fabrication

We’ll always ensure fair pricing and fast turnarounds on our exhibits, courtesy of our in-house fabrication teams. From audio features to visual elements, your booth’s production design will always be top-notch.

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Onsite Supervision

With our onsite supervision, you can rest assured that your truck or car show booth design will arrive on time. A Cardinal supervisor will be available onsite to help your team, supervising the setup, breakdown, inventory, and shipping of your booth.

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Storage & Inventory Management

We provide long-term storage to secure your auto show booth design until you need it next. Our team of inspectors examines every returning booth, completing any necessary repairs so we’ll have it ready to go for the next show. This saves you time and money on expensive storage units.

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Show Services (3rd Party)

Automotive shows are especially dynamic and competitive, requiring special booth outfittings. From electrical rigging to speaker installation, Cardinal will help you stand out from the crowd while staying within any venue guidelines.

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Artwork, Graphics, & Print Production

Professional and dynamic graphics tell your brand story, encouraging guests to buy your products. With the help of Cardinal’s expert design team, your in-house designers will have the support and industry insight necessary to contribute to a truly great auto show booth design.

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Impress the Crowds with Our Car Show Booth Design

Automotive trade shows present a valuable opportunity for car enthusiasts and experts to come together. At an exciting event, the best conversation starter is a show-stopping display that highlights the vehicles at hand and your automotive know-how. 

Cardinal Expo can help you craft an auto show booth design that is sure to impress. With our expertise, you’ll receive a great design as well as industry insights and end-to-end services. Contact us today to turn your dream exhibit into a reality.