Starting your exhibit rental journey may seem impossible, at first. Your trade show display is the first impression your contacts, competitors, and audience will have of your business out on the expo floor. And just like trade show display rentals, no two conferences or expos are the same. If you’re exhibiting at multiple events in a given year, you want to have a good variety of display designs and setups to choose from. Beyond these concerns, you also have to consider how your booth and display elements will travel to its final destination, who will build your display, and much more.

Cardinal Expo knows just how many details go into designing and executing the exhibit rentals that are just right for your business. That’s why we offer our customers far more than the average trade show display rentals company: with our wide variety of support services throughout the entirety of the exhibiting process, we help our customers enter their expos with confidence, knowing that all the details of their appearance have been taken care of.

From booth selection and design, to logistics and on-site booth supervision, we offer our clients turnkey trade show services every step of the way. Cardinal ensures that you will have one of our expert representatives on site the day of your show, guiding you and your team to success with our display coordination.

With Cardinal guiding the way, you and your team can focus on what will make your trade show experience truly special: making one-on-one connections with faces new and old. Staying prepared for everything an expo can throw your way is a challenge, but even a few key tips can help you stay afloat in the exciting atmosphere of a convention center. And remember: Cardinal is your go-to exhibition partner. We work with our clients to ensure they are familiar with the ins-and-outs of their shows, including any rules, regulations, preparations, behaviors, and etiquette they need to know.

When we say that Cardinal Expo will always go the extra mile for you, we mean it! Here are the most important pieces of advice for any exhibitor to know before their trade show experience:

• Dress for Success: You want to show off the best version of your business, and that means dressing appropriately for your show, venue, profession, and role. Branded attire featuring your company’s logo is a great way to help build your company’s brand, as well as create visual cohesion among your team members.
• Maintain Exquisite Etiquette: You should always treat your booth visitors as you would your dinner guests—with the utmost hospitality and respect. Allow your booth to make the strongest first impression possible, but remember that it’s up to you and your team to keep up that momentum with your professionalism and good manners.
• Know Your Business: Be sure to know your product or service like the back of your hand, as well as the direct needs of your prospective customers, and the key details of your competitors’ offerings. Answer any questions your guests may present to you to the best of your ability. And if you’re ever uncertain of something, rope in your team members for support.
• Communication Is Key: Remember to make eye contact and stay enthusiastic when talking with attendees and key connections. For the sake of memorable and meaningful conversation, ask your guests open-ended questions, as well. (Part of your clients knowing your business is them getting to know you.)
• Rely on Visuals: When it comes to your presentation, provide demonstrations whenever possible. This will help your guests visualize what you are selling.
• Follow Through with Follow Ups: Perhaps the toughest of all tips to remember is to follow-up with your connections after the event if you say you will! Take the next step to carry out any connections you made during your exhibition experience.