Making the right first impression with your trade show exhibit rental and design is a must. It’s helpful to make sure every element of your exhibit design stays on-trend—but one feature people often overlook is the lighting. Here’s how to crack the code of which kind of lighting should be used at a trade show.

Play by the Rules

Different trade show venues may have different rules and requirements regarding lighting options. When in doubt, it’s best to contact the show representative or venue to ensure that lighting options and other aspects of your trade show exhibit services are approved.

Set the Spotlight

Lighting doesn’t have to be one-note, and by layering lighting solutions, certain parts or areas of an exhibit can become the focus. Consider using spotlights to emphasize products or branded giveaways to catch visitors’ eyes. These can even be emphasized with different colors or spotlight graphics.

Consider Color

Many trade show exhibit rentals offer bright and eye-catching colors, and this should be taken into consideration when choosing lighting. Yellow-hued lighting can soften exhibit design details, while white lights do a better job of revealing true colors. It can even be helpful to experiment with different color tints in lighting, depending on the design of the booth. But be careful: color-changing lights can come across too flashy and cheapen designs.

Invest in Long-Term Lighting

It can be tempting to opt for the cheapest lighting when it comes to illuminating rentals, but it doesn’t always pay off. Although LED lighting may cost more at the time of purchase, they offer long-term savings. Energy-efficient LED lights can last up to 25 times longer than incandescent lighting, which means paying less for replacements down the road.

When it comes to making the best of trade show exhibit rentals, the proper lighting adds a subtle touch that can make a world of difference. For more information about Cardinal Expo’s products, contact us today for a free quote!