A major exhibitor at the International Workboat Show in New Orleans came to Cardinal Expo with a challenge: Combine two neighboring, narrow booth spaces into one shared experience, while also keeping the two areas distinctly recognizable as separate entities of the same umbrella company.

Cardinal Expo successfully created a massively immersive, interactive, shared space combining the two companies into one experience, while allowing enough difference for the two to remain individual brands.

Key Components:

• A double-decker display forming a bridge between the two companies
• On-brand yellow carpet placed through the middle aisle that both created distance between the two spaces and tied the entire exhibit together
• Mirrored booth designs showcasing both sides’ unique brand messaging